Nacelle has raised $50 million in Series B funding, announced in a feature article by TechCrunch. This most recent round was funded by Tiger Global, and comes on the heels of Nacelle’s Series A funding six months prior. With this funding, we will invest in accelerating our go-to-market, as well as expanding customer success, partner relations, and product development.
”Brands are turning to headless commerce to accelerate their pace of innovation and create unique and compelling online shopping experiences.” says Brian Andersen, CEO and Founder of Nacelle. “Yet we’ve seen even the most creative combination of content and commerce get bogged down with slow-loading storefronts, long development cycles, and spaghetti code implementations. Smart commerce leaders are getting ahead of the headless wave by focusing on performance, developer productivity, and simplifying the adoption of best-of-breed, modern technology.” Gartner predicts that 50% of new commerce capabilities will be incorporated as API-centric SaaS services by 2023, a massive shift in the commerce platform landscape.
Since launching in 2019, Nacelle has become the headless commerce platform of choice for composing best-of-breed solutions. We empower commerce business and technology leaders to compose headless solutions quickly with low risk, by providing a single unified GraphQL API layer that accelerates both access to backend systems and shopping experiences. By providing performant, out-of-the-box integrations with popular commerce platforms, storefronts, CMS, PIMs, and more, frontend developers can focus on creating experiences that differentiate their brand in today’s experience economy.
Brands can begin their journey to composable commerce with their existing tech stack while abstracting the complexity of the API layer. Built for scale, the Nacelle platform is a purpose-built event driven system that enables connected systems to receive real time updates to changes in state from all upstream services.
In a short time, Nacelle has become the de facto standard for Shopify Plus merchants going headless that want to continue to take advantage of Shopify’s functionality and ecosystem. Dozens of leading D2C brands on Shopify Plus have chosen Nacelle to go headless and accelerate time to value, including clean-beauty giant ILIA Beauty that saw a 20% increase in developer deployments after go-live, enabling new experiences for customers.
Barefoot Dreams saw a 64% increase in conversion rate and doubled sales after leveraging the Nacelle platform with Shopify Plus, and reimagining their frontend with Zehner, a leading eCommerce agency and Nacelle partner. Other notable eCommerce brands that have seen success with Nacelle include Enso Rings, and Something Navy.
With this funding we are excited to further expand our solution to merchants of varying ecosystems, tech stacks, and business needs.
“Nacelle is poised to meet the demand it’s getting from customers on a wide variety of platforms and to continue to set the bar for the composable future.” says Steve Kramer, board member and former EVP of Hybris. “Even the most innovative Heads of Commerce and CTOs don’t want to walk away from their tech-stack entirely. Nacelle provides a low-risk path to headless commerce adoption while enabling speed, scale, and flexibility.”
Our team sends sincere thanks and appreciation to you—our customers, investors, advisors, and partners—for your ongoing encouragement and support. Thank you for joining us on this incredible journey!
