Who we are


Our mission is to fuel merchant growth by orchestrating data without limitation. 


Our founder's story

 

Brian_founders story-min

Brian Anderson started his journey as an engineer at an ecommerce agency. Frustrated with the lack of technical focus, Brian created ShopElf in 2016 as a new type of consulting firm in commerce. ShopElf brought a competitive advantage to brands and retailers by leveraging innovative engineering solutions.

The ShopElf team started by diving into headless commerce solutions with a broad scope; they solved problems related to progressive web apps (PWAs), internet of things (IoT), and composable APIs that interacted with satellite networks. Brian became a thought leader in the space and was a featured speaker at several headless conferences and ShopElf began to shake up the industry.

But a problem perplexed the team; headless work was challenging because robust composable infrastructure was missing from the industry. Tired of relentlessly building and maintaining custom servers and DevOp solutions, Brian began architecting and designing a multi-tenant system to ingest, normalize and syndicate commerce and content data. 


The architecture for this new platform would streamline the data flows, data structures, indexing systems and APIs needed to execute composable headless projects consistently. Realizing that the opportunity for this solution stretched well beyond the consulting firm, Brian raised capital from notable commerce angels and venture investors, and Nacelle was born.

Meet our leadership team

linkedin icon
Brian Anderson
CEO
linkedin icon
Dave King
CTO
linkedin icon
Austin Rutherford
CCO
linkedin icon
Jennifer Krizanek
SVP, Marketing
linkedin icon
Lindsay Moore
SVP, Alliances
linkedin icon
Spencer Smitherman
VP, Solutions Architecture
linkedin icon
Amanda Kinkeade
VP, Operations

Who we aspire to be

We’re not interested in being like everyone else. We’re hyper-focused on making big changes, disrupting the market and being BOLD.

icon_message-question

First principles thinking

We’re always asking questions, thinking for oneself, having a fundamental understanding of the problem and coming to a conclusion.
icon_heart

Grit and perseverance

We know nothing worth doing is ever easy. We’re ambitious, motivated, passionate and love a good challenge.
icon_star

Hyper-obsessed with our customers’ growth

With our consumption-based pricing model, we put our money where our mouth is. We only do well when our customers grow.
icon_status-up

The expectation bar is never high enough

Meeting today’s requirements is not enough for us. We’re always pushing for a 10x solution that has the potential to change the entire industry.
icon_lightning

Incremental is bullsh*t

Small unnoticeable incremental changes don’t win. We wake up every morning thinking about how we’re going to change and disrupt the world.

Interested in a career at Nacelle?

Our culture is all about giving people the platform they need to do the best work of their career.

Don’t take our word for it - hear what our employees have to say about working at Nacelle.

We’d love to get to know you  
Browse our open positions, find one that piques your interest and apply today.