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About Nacelle

 

Driven by innovation,
focused on personalization

Empowering brands to build deeper customer connections
through AI-driven personalization

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Our story: from engineering roots to AI innovation

Brian Anderson's journey to founding Nacelle began in the trenches of e-commerce engineering. After encountering persistent technical limitations at an e-commerce agency, he launched ShopElf in 2016 - a consulting firm that quickly became known for bringing innovative engineering solutions to brands and retailers in the commerce space.

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Better shopping experiences, powered by AI

At Nacelle, we believe that exceptional shopping experiences are the cornerstone of successful commerce. Our mission is to empower brands to create personalized, intuitive, and engaging customer journeys that drive measurable business growth. By harnessing the power of artificial intelligence, we're transforming how brands connect with their customers, one interaction at a time.

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Relentless innovation,
unmatched ambition

We’re not interested in being like everyone else; we’re hyper-focused on making
big changes, disrupting the market and being bold

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Hyper-obsessed with our customers’ growth

We firmly believe in our customers' growth, which is why our success is directly tied to yours. When you succeed, we thrive.

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Ambition fuels transformation

Small unnoticeable incremental changes don't win. We wake up every morning thinking about how we will change and disrupt the world.

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First principles thinking

We’re always asking questions, thinking for oneself, having a fundamental understanding of the problem and coming to a conclusion.

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Grit and perseverance

We know nothing worth doing is ever easy. We’re ambitious, motivated, passionate and love a good challenge.

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The expectation bar is never high enough

Meeting today’s requirements is not enough for us. We’re always pushing for a 10x solution that has the potential to change the entire industry.

 

Come and join our fast growing startup

Engineering

Senior Software Engineer

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We're seeking an exceptional Senior Software Engineer who understands core engineering principles and architecture. This isn't just about knowing a specific language or framework, it's about understanding how to build robust, maintainable systems with clean architecture. You'll primarily focus on backend development (80%) while also having the opportunity to implement frontend features using React (20%), supported by our sophisticated AI-assisted development workflow.
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Where performance meets personalization

Whether you're looking to build a high-performing online store or enhance your personalization capabilities,
Nacelle has the solutions to drive your success.