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Ecommerce
Merchandising Playbook

This five part series provides a pragmatic merchandising playbook for 2025. Use this guide to create personalized shopping experiences that drive result, even in today's privacy-first world.

A modern retail concept showing AI technology enhancing the shopping experience A futuristic transparent display with product recommendations and customer behavior data visualization floating in space Clean professional style with blue accent lightin

Part 1: What is Ecommerce Merchandising? A Modern Definition for the AI Era

Discover what ecommerce merchandising means in the AI era. Learn how modern ecommerce merchandising creates personalized shopping experiences.

Stylized 3D illustration of a modern boutique store interior warm wood tones and soft pastel accents clean minimalist fixtures and rounded display tables Two shoppersone holding a tabletbrowse clothing racks with simplified vibrant garments On the ri-1

Part 2: Ecommerce Merchandising: Strategies, Automation & AI

How modern ecommerce merchandising combines behavioral targeting with AI to create personalized shopping experiences that drive conversion rates and growth

The image depicts a sleek boutique fashion store displaying an array of designer dresses The main focus is a stylish dress in the center with a Recommended for You sign creating a visually appealing palette The overall aesthetic is chic and sophistic

Part 3: AI-Driven Merchandising: Beyond Rules-Based Systems

Discover how modern merchandising enhances ecommerce by replacing outdated rules-based systems with intelligent personalization.

Create a stylish highend retail store interior with meticulous visual merchandising Show mannequins displaying coordinated outfits carefully arranged product collections and strategic product placement Include subtle visual cues directing the viewers-1

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Part 4: Visual Merchandising for Ecommerce: Creating Digital Storefronts That Convert

Discover how visual merchandising transforms ecommerce conversions. Learn mobile techniques, product imagery best practices & segment-based personalization.

The image depicts a modern sleek workspace featuring a large computer monitor displaying a vibrant colorful dashboard filled with graphs and analytics related to ecommerce metrics Next to the monitor a notepad is open with handwritten notes and strat-1

Part 5: Cross-Selling and Upselling: Science-Based Approaches That Work

Discover how to use behavioral targeting and segmentation with ecommerce merchandising. Learn about science-based strategies for product recommendations.