Gimme Beauty increases conversion rates by 20%
Hair care and accessory brand improved its subscription model and the overall shopper experience with headless commerce.
20% increase in conversion rates for influencer sales
<90 days from inception to implementation, with zero down time or technical issues
in-house developers, proving brands can successfully outsource headless architecture builds
"One of the most valuable benefits Nacelle and Scoutside provided was the fact that I could just outsource the development of our headless commerce architecture. This allows me to invest in new features and capabilities - as opposed to bug fixes or putting out fires - so we can focus on building great campaigns and experiences. We couldn’t do it without them."
Gimme Beauty recently determined that its website needed a complete makeover. The company was beginning to see real growth from an army of social media influencers who promoted its products.
Yet Gimme Beauty suspected its site wasn’t in line with what young consumers expected from a digital shopping experience: fast, mobile-friendly, and highly interactive web pages.
Gimme Beauty’s concern was valid. Recent research shows that Gen Z consumers are twice as likely to shop on a mobile device than even millennials.
Merchants have less than six seconds to capture their attention, requiring websites and mobile apps to load immediately and be intuitive and easy to navigate.
Gimme Beauty also knew it needed to overhaul its subscription model, or in Durham’s words, “completely bulldoze the entire approach since it wasn’t working.” In the past, the beauty brand had no difficulty convincing customers to sign up using a portal subscription feature.
Gimme Beauty partnered with Scoutside, a creative technology company that focuses on developing progressive web applications, who recommended a headless commerce architecture with Nacelle at the core.
Gimme Beauty immediately recognized the vision–and the opportunity and made the decision to work with Nacelle. Durham described the relationship as a “perfect fit” and credited the entire Nacelle team with being highly communicative, transparent, and professional.
After a remarkably fast implementation–”90 days from idea to launch”–Gimme Beauty immediately saw impressive results. The new site was extremely fast and provided a top-notch experience that customers and influencers loved.
In the case of Gimme Beauty’s influencer audience, related average order volume has increased significantly and the overall conversion rate has improved by 20% or more–all without zero downtime or other service issues.
Jeff Durham, President and CEO
About Gimme Beauty
Gimme Beauty is a disruptive beauty brand focused on helping women take care of their hair. Gimme Beauty has been focused on the beauty industry since 2009 and now sells its leading products in more than 20,000 locations, such as Kroger, Ulta Beauty, Walgreens, and other leading wholesalers as well as through its direct to consumer channel.